I knew I arrived in the right place when I saw a crowd
of what looked to be local West Oaklanders playing music, eating locally grown
fresh corn on the cob, barbqued sandwiches and beans spilling into the
side walk of one of the busier corners in West Oakland. At the edge of the freeway, The
People’s Grocery was having a celebration of the completion of a very impressive
mural (alas, I forgot my camera - but some local journalists did not) that celebrated food justice, grassroots efforts,
art, and healthy communities.
People’s Grocery has been on the forefront of
sustainability solutions since its founding – and it now looks they are once
again pushing boundaries into what it means to create real change.
Over a decade ago, back when ‘food justice’ was far
more of an idea than anything that resembled reality, a few young social
entrepeneurs/change makers decided to tackle one of the chief challenges of
sustainability (people-led, planet-centered, profit-making) challenges head
on. The people of west
Oakland – a neighborhood in California known for its drug dealing, violence,
low education levels and general poverty – had no local stores to buy fresh
vegetables and fruits. Agricutlural markets did not exist. In most of West
Oakland, the only ‘food’ stores are liquor stores. Local knowledge about making yummy, nutritious meals for
young families on small budgets was minimal. KFC, French fries, potato chips, coca-cola and liquor
dominated people’s food-choices in areas with few trees, flowers, gardens or
other signs of life outside of pavement, cars and run down ware houses.
The original model entailed producing organic food
for community-led enterprises. Marketing of enterprises was done through
nutrition and food education, including cooking classes. These urban agricultural programs
developed three pieces of land in the City, including a three-acre peri-urban
farm. Their ‘Grub box’ is a modified Community Development Agriculture
programme, and their Mobile Market was a unique program that has since been
copied elsewhere. Their nutrition
education programmes collaborate with public hospitals and health clinics,
meaning that they can reach vulnerable communities with what one might call
‘specific cultural needs’. Much of
their work is non-profit, but they also have always run a for-profit grocery
store. Both have expanded: the People’s Community Market should open a 15,000
square ft store in the midst of West Oakland in 2012. They kept good records on
what they were doing, meaning that their data has been able to inform the
broader discussions on the need for diverse food systems for low-income
communities.
Now that they’ve done the work of creating a successful model that has been
nationally recognized, they are working on larger issues of community
development and systemic change while keeping the focus on food. It’s always a
tricky question: how does one create systemic change, and get to the real needs
of the community, which are many and diverse? How get to the root of the
problem while addressing ongoing crises and ‘superficial’ but very real
challenges? Their recent move closer to the more centralized parts of West
Oakland (right off the highways), not so far from downtown, may be seen as a
symbol of this effort of growing and deepening their already substantial
network. They are calling their academy a ‘Growing Justice Institute’: for
leaders who are seeking community-led issues to food insecurity. Over two years, local leaders get mixed
forms of support to develop projects that enable income-generating, local food
security. Doing so collectively builds overall social
network capacity and what we in international development describe as ‘social
capital’ that is critical for learning for social change.
To be selected for the programme, they had to answer not
only why their proposed project was worthwhile, but how it dealt with some of
the ‘deeper issues’ of food injustice. Browsing the website gives some insights
into how local leaders are conceptualizing the deeper challenges. These include,
eating habits, breakdown of person-to-person exchange and racial oppression and
injustice. Projects range from
setting up sliding-scale restaurants to increasing nutrition classes.
From my research, there is little doubt that setting up
learning communities is a key element of enabling systemic change. Some of these are political; some are
not. They raise questions about how much the projects get to the ‘root causes’
of injustice that are far larger than a small community in California. I
wonder, as they go forward, how much the participants in these programs will
themselves change their analysis and praxis. Like others in the wider global
community of food justice and sustainability in the midst of a changing
climate, they face the same challenges of siloization even as they are aware of
and trying to become more connected to the inter-related dynamics behind poverty
in order to enhance health and wellbeing.
After chatting, mural-admiring and eating an excellent
mixture of beans, salsa and tortilla chips, I helped build a raised bed.
Shoveling some ‘local’ manure (cow, horse and something else I didn’t
recognize) with wood chips and layering it with various forms of dirt, I was
struck by how high the beds were: nearly up to my thigh. Was the soil on which we stood really
poor enough that it needed such high quality dirt?
We were building on soil that has been long-impacted by
heavy metal. Being right next to
the freeway, they’ve gotten deposits of lead in the soil. There’s some concern
about air pollution getting onto the leaves – or the heads of different
vegetables. The constant movement of cars and trucks creates additional levels
of wind. But it’s got good sun exposure.
Raised beds are accessible to everyone. There’s talk of growing flowers. Personally, I hope they
grow beets, corn, squash and beans. – a colorful, nutritious and ancient
mixture of some hardy vegetables in an area and a community that needs the
health and beauty of such food as much as it needs leadership that can take the
promise of growing food and bring it to the people who hunger for real change.
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